Amala is not only famous for an actress or better half of king Nagarjuna yet in addition as a social activist . She wears different jobs and has been a motivation for such a large number of ladies. Presently, she has turned dream for Eri silk creator Jyoti Reddy’s ethical fashion line named ereena.
here is an interest about this specific ethical fashion style as it promotes Ahimsa Silk, a totally new and sympathetic method for making silk which will offer an assortment of outlines for from easygoing, causal wear dresses and saris. Amala Akkineni has an alternate feeling before turning muse for this.
She who takes after Ahimsa was at first against wearing silk saris yet she got persuaded that the creation occurred with hereditarily changed silk moths that couldn’t fly. After nearly seeing the procedure of production, she went to the choice of tailing it.
Another USP of this Eri silk creation is that the production properties low carbon discharges, low water utilization, regard for silkworm and supportability. 80 master weavers from AP, Assam and West Bengal are in a joint effort with Jyothi Reddy for drawing out some best outlines.