Salman Khan’s Upcoming film in Kabir Khan’s Direction has become Bollywood’s first film ever to have its personal character emoji. The director Kabir Khan happily took to Twitter to share the news with fans.
On Tuesday, Kabir shared the emoji and wrote,” Happy to announce that ‘Tubelight’ becomes the first Bollywood film with its own character emoji ‘Tubelight’! Salman Khan.”Salman Khan retweeted the filmmaker,” @kabirkhankk Twitter ko full light kar dega ab yeh (This will light up Twitter now) #TubelightKiEid emoji! @TubelightKiEid @amarbutala @TwitterIndia.”This has been new trend to promote films. The emoji appears when the users tweet with #TubelightKiEid, which is a mini caricature of Salman standing in attention and saluting where his brown shoes hanging around his neck. The innocence on Salman’s face will make the users to connect to his character.
{loadmodule mod_custom,GA Side Ad 336 X 280}
According to Mr. Viral Jani, Head TV and Entertainment Partnerships, Twitter India,”Twitter is the best place for fans to find out what’s happening in the Bollywood world. It’s an integral part of an overall film experience for fans today, as they can connect and engage with their favourite celebrities and vice versa through the platform. This is the first time Twitter has designed a special emoji for a Bollywood character in collaboration with the film production house to delight fans. We are excited to partner with Salman Khan Films on their unique use of Twitter for Tubelight and we aim to drive more conservations around one of the most talked about topics on Twitter – Bollywood!”
{loadmodule mod_custom,GA Side Ad 336 X 280}
Further, Commenting Mr. Amar Butala, COO of Salman Khan Films said,”We are elated to join hands with Twitter who have played a vital role in making Tubelight reach great heights. We are constantly striving to achieve newer milestones with Tubelight. EveryMedia and Twitter have been a big support through this journey.”
“It was necessary to create a unique product that we could give back to fans as a gesture for their love and support. Salman Khan Films has always supported us in terms of digital innovation and breaking ground. We teamed up with Twitter which is one of the largest social engagement platforms to create an emoji that we can use to directly engage with fans”, added Mr. Gautam B. Thakker, CEO, EveryMedia Technologies.