Great Indian Festival sale and Big Billion Day sales break records, generating 750 crores

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Amazon Great Indian Festival Sale breaks record by generating RS. 750 crores in 36 hours. Amazon said that on its first day of festive sale, the company sold RS. 750 crore worth of premium smartphones within 36 hours. And Walmart-owned Flipkart said that it has seen a two-fold increase in growth on first day of Big Billion Days sale. The festive sales are going to wrap up on October 4.

“With the single largest day of Prime sign-ups, and record number of customer and seller participation, this is the biggest opening day sale for,” Amazon Global Senior Vice President and India Country Head Amit Agarwal said in a report in news agency PTI. He also mentioned that 91 per cent of its new customers come from Tier II and III towns.

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Similarly, Flipkart also saw higher sales in categories like fashion and beauty as well as private labels and furniture compared to last year’s Big Billion Days sale. Flipkart Group CEO Kalyan Krishnamurthy said that sales are only likely to pick up as mobiles and electronics sales open on Day 2.

“Affordability and value driven themes clearly are the pulsating chords for India and Bharat. Number of transacting customers from Tier II and beyond have doubled over last year’s BBD sale on Day 1,” Krishnamurthy said.

According to reports, e-commerce companies could ring in close to $5 billion worth of sales this festive season.

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